Esquire.com

In January 2009 Esquire launched a new blog—the Daily Endorsement Blog. Each morning the editors of the magazine recommend one thing for readers’ immediate enjoyment: “not a political candidate or position or party, but a breakthrough idea or product or Web site.” The concept for this blog probably emerged from the November 2008 “Endorsement Issue,” in which, after 75 years, Esquire publicly endorsed a presidential candidate for the first time.