Tommy Hilfiger Celebrates Fall 2025 Season with New Collection and Campaign Featuring Jisoo

American clothing brand Tommy Hilfiger has unveiled its Fall 2025 Collection with a campaign featuring style icon and K-Pop star JISOO.

Titled 'The Hilfiger Racing Club', the campaign merges race club nostalgia with the preppy charm and contemporary spirit of the brand. Jisoo who marks her fourth campaign for Tommy Hilfiger, brings to life the feminine energy of the collection with her quiet confidence and refined elegance, in a series of images Photographed by Yoon Ji Yong that reimagines a day at the races.

Tommy Hilfiger's Fall 2025 collection is a new interpretation of the modern heritage wardrobe with nods to tradition. Inspired by New York City it offers new takes on layering and texture-play and reimagines prep heritage with defiance, freedom and individuality. Key looks that add a relaxed edge to tailored form include a navy varsity-style coat casualized with a classic crest sweater, a pleated look paired with a sculptural camel jacket and striped knit.

'On my journey so far with Tommy, I've come to learn that he'll take you to the most iconic settings-so I was excited to step into his world of luxury motorsport. I've always had a personal love for cars, and Tommy reimagined this venue with his bold and vibrant style. I felt so confident and at ease in his latest collection, which plays with the classic codes of prep and feels so personal, playful and refined,' said Jisoo in a press release.

'Reimagining prep has been at the heart of my creative vision for 40 years. From the beginning, I've blended classic American style with vibrant cultural influences, and I'm excited to continue that legacy of gatecrashing tradition. This season marks the start of a new chapter-with 'The Hilfiger Racing Club' opening our latest campaign series and bringing a fresh twist to a celebrated moment in the preppy social calendar,' added Tommy Hilfiger.


The Tommy Hilfiger Fall 2025 collection is available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners. Check out the campaign images here.

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