H&M Move releases Performance-led Training Collection co-created with Zlatan Ibrahimovic

Swedish fashion giant H&M has unveiled a new performance-led training collection for its H&M Move line co-created with global football icon Zlatan Ibrahimovic.


Titled 'Selected by Zlatan' the collection includes a seamless, sculpted training top with a washed finish that evokes mineral patina, and reflective silver graphics, high-stretch, double-layered shorts featuring a refined marble print, designed to pair with the matching mesh vest top.

Balancing bold design with performance-driven comfort, all of the pieces are mindfully crafted from performance materials featuring H&M Move's signature DryMove technology and come in a color palette of washed marble white, stone grey, and deep ocean blue. Select pieces additionally feature lightweight mesh fabrics for optimal ventilation during high-intensity training.

The collection is complemented by a kids' line for young athletes and movers and a curated range of accessories. The kids line comprises of unisex pieces and shorts, which come in one version for boys and one for girls. They mirror the adult styles with the same attention to performance and come in sizes ranging from 110/116 (4-6 years) to 170 (14 years+). Accessories include a marble-print cap in stone grey, a black shaker bottle, and branded sports socks.

'The creative direction behind this collection is inspired by the Roman Empire - a nod to the fearlessness, presence, and legacy that define Zlatan. This comes through in the mineral finishes, the imperial-style font, and the custom-designed co-branded logo,' Marie Fredros, Head of Design at H&M Move said in a press release.

'H&M Move understands what I want - strong, clean pieces that speak for themselves. This collection delivers. The deep blue gives power, and the fit feels made for movement. I don't settle for less, and I'm very satisfied with the result,' Zlatan Ibrahimovic stated.

The H&M Selected by Zlatan collection is available now in selected H&M stores and online.

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