Miu Miu unveils new Upcycled collection by Catherine Martin

Italian women's clothing brand Miu Miu has unveiled a new Upcycled collection in collaboration with four-time Academy Award winning costume production and set-designer Catherine Martin.

Inspired by 1920s photographs of Jacques Henri Lartigue which captured fleeting modern life, the capsule comprises of lingerie paired with striped t-shirts, denim with eveningwear and rowing blazers, gowns made from t-shirts; male underwear under female underwear married to make an asexual exterior garment, denim jeans and plain tees reimagined as beach trousers paired with an overprinted foulard halter top of vintage scarves, soft tailoring (lace) set against hard tailoring (a suit) which accentuate one another sensually.

Martin was fascinated by Miu Miu Upcycled collections and the ethos of changing the meaning of a piece of clothing by using it in a completely different way. 'It draws together things that don't necessarily belong together... There are clashes of the pretty and the vulgar but brought together in a beautiful way, just like it was in the 1920s and 1930s. What fascinates me about the collection is this constant juxtaposition of the utilitarian and the precious' she stated.

The new collection is brought to life through 'Grande Envi' a directorial debut short film by Martin and a photographic lensed by Michella Bredahl in an opulent chateau, in the South of France, with an all star cast of Sam Davis, Sanique Dill, Betsy Gaghan, Eli Langer, Callina Liang, Yura Romaniuk, Daisy Ridley, Jasmin Savoy Brown, Diana Silvers, and Eliot Sumner. The impactful campaign reflects how the past, present and future remain mysterious to every age with he the actors and models taking over the chateau like errant spirits haunting bedrooms, stairwells, deckchairs and faded gardens.

Launched in 2020, Upcycled is a series of special collections of vintage pieces reworked and transformed by Miu Miu, carefully sourced from stores and markets focused on vintage clothing around the world, created to promote circular design practices. The project began with a selection of vintage dresses, reinterpreted with Miu Miu's aesthetic codes. Inspired by circular business models, the project develops a contemporary cultural attitude by giving new life to pre-owned and pre-loved clothes.

The Miu Miu Upcycled by Catherine Martin will debut exclusively for two weeks at the New Bond Street store in London on June 7, and thereafter in selected stores worldwide from June 21. Check out the campaign images here.

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